If you make your readers snooze, then only you will lose.
Do not bore your readers. Seems pretty simple, right? It can actually be difficult.
Outlining specs of a product or providing information on a subject can easily become monotonous and boring. That is why you need to keep it INTERESTING.
To prevent your reader from becoming like the little kitty above, then understand your audience and figure out the best way to approach interesting. Part of understanding your readers is figuring out the best emotions to evoke from your reader.
Using emotional words and descriptions can keep a persons interest. Basically, certain words can bring on specific emotions.
For example, if you were talking about training your dog to not jump on people you could say - "To stop a dog from jumping up on guests, have the person turn their back to the dog."
That was terribly. So boring. Lets try something more interesting.
"The excitement of your dog can cause him or her to feel the need to tackle whoever walks through the door. This is not proper dog etiquette. So, make sure your guests know to turn their back on the bad dog."
See how the second sentence is more descriptive. It entertains and creates an image in their mind of a dog tackling people and those guests turning their backs. This image plays on humor of a pesky situation.
Too Wordy, Too Boring
Finding the perfect ratio of concise and descriptive is not difficult. Eliminate pointless words and phrases. One word that can usually always be eliminated is "that" as well as "the".
For example lets take the more entertaining sentences above and try to shorten it to be more concise but not lose the descriptive and image provoking factor.
"A dogs excitement can cause he or she to tackle whoever walks through the door. To teach your dog proper etiquette have your guests turn their backs on bad dog behavior."
This is much more concise, still hold the imagery and it bland free. Each sentence should make the reader want to read further and further, until before they even realize it they have reached the end.
First Line of the Page should be Short
In the word of Joseph Sugarman, the first lines purpose is to get the reader to read the second line and so on and so forth. The very first line of your content should be short an interesting.
Why short? Because it makes the reader more comfortable. And makes reading effortless. This make the reader more likely to keep reading.
But, you do not want to only use short sentence. To keep interest throughout you want to have short lines and long lines, short paragraphs and longer paragraphs - but not too long.
Take the first sentence of this content. It is short to the point and draw interest to move the reader to the next line, etc...
Always start with a short, concise and interesting sentence and you will see people will spend more time on your pages.
Don't Be Silly!
Using silly is great for keeping interest. But you should only use it when appropriate. You can be silly when discussing dog training, but you should not be silly when discussing disease.
Plus, you can over due it. Remember your goal is to inform, advise and become a go to expert in your niche or brand.
Lets be Serious and Simple
What if your niche is serious? Then use personal stories, testimonials and/or true story accounts.
If your subject is complex and technical, try to keep your description simple. Do not use big words that people will not understand or if you have to explain the words. Just remember that you are not trying to impress people with your vocabulary, but simply providing information.
Be informative. Keep it short, concise and descriptive. Be silly but not too silly. Share interesting stories. And most importantly first sentences should be short.
Now get out there and write some interesting content.
P.S. Don't forget to leave a comment below.
P.P.S. Go to Essential Marketing Books to learn priceless information for success.